The Seven Habits of Highly Successful Networkers
All business people are networkers whether they realize it or not.
Some are more effective than others and enjoy it more than others.
Anyone can master the art of networking with a bit of effort and a
little magic.
Think about it. Every time you meet someone, you are networking.
Every time you greet someone, you are networking. Every time you pick up
the phone, you are networking. Every time you send an e-mail, you are
networking. Every time you engage someone in conversation, you are
networking. Every time you write a note (yes, some people still write
notes), you are networking.
You don’t have to attend a community function, an after hours
reception, a fundraising event or an educational conference to network.
Unless you are like Robinson Crusoe or Tom Hanks stranded on a desert
island, you are constantly networking.
Some people do it with deliberation and others wander aimlessly
through the process. The most successful business people are the ones
who do it with purpose. The result of intentional networking is greater
profits and increased business.
If you want to become a more effective at connecting with people, consider these seven habits of highly effective networkers:
Habit #1 Knowing what networking is.
You can’t be successful at networking if you don’t understand what it
is. Surprisingly, many people have the wrong idea about it. Before you
can begin, you should have a clear idea of what networking is not.
Networking is not about being pushy or aggressive. It is not selfish
and one-sided. It is not about who can collect the most business cards
or who can shake the most hands. It is not about job-hunting or
attracting more people to become your customers. It is not about how
many “friends” you have on Facebook or how many connections you have on
LinkedIn.
Networking is about who you know. The more people you know and the
greater the diversity there is in your contact base, the more successful
you will be
Networking is about who knows what you need to know. Effective
networkers have relationships with people who have the expertise and
experience to help them achieve their goals.
Networking is about what you know. What is your expertise and your
unique skill? If you are not clear on what you have to offer or what it
is you do, neither will anyone else.
Most importantly, networking is about making sure that others know
that you know what you know. How visible are you and how many people
know what your area of expertise is? When people know that you know what
you know, you become the expert and the “to-go-to” person. It is a lot
easier to have people come to you than having to chase them down.
As an effective networker, you should create a broad base of people
with whom you are connected and your relationship with your network
should benefit you and those whom you know.
Habit #2 Developing a networking strategy
Savvy networkers have a strategy. Before they attend any event or
engage in any opportunity, they consider the basics of why, what, who
and how. Why are they networking? What do they hope to accomplish? Who
will they be exposed to? How can they help those whom they will meet and
how will the relationships they develop be mutually beneficial?
Habit #3 Finding the right venue
The sheer number of networking opportunities can be overwhelming so
smart networkers choose their venues. They do so based on any number of
factors. Date, time and place are just three to consider. If you are
not a morning person, breakfast groups may not be your thing. If you
don’t like mixing and mingling at cocktail parties, find another event.
It is more productive to seek organizations with activities you enjoy
at a time of day that works for you. Keep in mind that all networking
does not have to be work-related. You can make valuable connections
with like-minded people anywhere.
Habit #4 Preparing for and working events
Once the decision has been made to attend an event or join an
organization, the clever networkers do their home work. If there is an
event to attend, why is it being held? Who will be there? What will
people most likely want to talk about? What is the attire? Showing up
in inappropriate attire can make a person stand out from the crowd for
all the wrong reasons.
Habit #5 Mastering the art of conversation
Showing up at events is a waste of time if you can’t make small talk
with people once you arrive. To avoid finding yourself at a loss for
words, prepare at least three topics that you can talk about when no one
knows what to say. Keep in mind that 80% of conversation is listening
and 20% is talking. Have open-ended questions ready to get others to
talk to you and pay attention to the answers so you can keep the
conversation moving.
Habit #6 Following up and following through
Follow up turns people you have met into people you know. Think of
ways to stay connected. Some of those ways are as simple as writing a
note, sending people information that relates to their expertise or
interests, inviting them to join you for a cup of coffee or possibly
meet you for lunch. If your parting words were “Let’s get together
sometime,” do it. The Golden Rule of networking is to do what you say
you will. If you don’t, you have wasted an opportunity and will forever
be remembered as insincere.
Habit #7 Practicing exceptional business etiquette skills from start to finish
If nothing else, effective networkers practice good manners. That’s
the magic of networking. Successful networkers make others feel valued
by focusing attention on them. They listen and respond to what is being
said. They don’t look over the other person’s shoulder to see whom they
can talk to next. They put people at ease with their etiquette skills
by making introductions and including others in the conversation. When
the time comes to move on, the polite networker has graceful exit
lines already prepared. A good closure is, “I have enjoyed our
conversation. I hate to end it but I feel that I have monopolized your
time. I know that there are other people here whom you’d like to talk
to.”
By exhibiting the best in business etiquette skills, the effective
networker is a person that others will seek out in the future whether it
is for information, help with an issue or to offer an opportunity.
There has never been any doubt that people want to be in the company of
and to do business with people they like. Everyone likes the person
who puts them at ease and makes them feel comfortable.
Have you developed the seven habits of a highly effective networker
in order to establish and maintain mutually beneficial relationships
with a wide range of people? Have you polished your business etiquette
skills so that you are the person whose company others seek? If you
haven’t, start now. It’s never too late to hone your people skills,
build your network and practice networking magic.